A library, growing slowly.
Practical essays on building businesses backwards — problem-first, validation-led, founder-rooted.
Start with the problem
Most people start with a solution. The solution is not the beginning. The problem is.
June 4, 2026
Slow business is real business
Speed is a feeling. Substance is what people actually pay for.
June 4, 2026
Money is not the enemy
You can charge fairly, generously, and without shame. In fact, you must.
June 4, 2026