Business Backwards is part of a larger family of projects created by Talya Simha Mizrachi through SiteOri. Each tool answers a different question.
I'm a registered nurse, real estate investor, and artist who designs and ships her own ecosystem of clarity-focused digital tools. I don't think of myself primarily as someone who builds websites — I help people see the shape of their problem clearly, then design and build a thoughtful, human-centered way to solve it.
Business Backwards, and every tool in this ecosystem, comes from that same place: systems thinking, care borrowed from nursing, and quiet practicality.
These four tools form the natural arc: discover what to build, learn how to build it wisely, make it real, and become findable.
Discover what feels meaningful to build.
A tool to help you discover your potential purposes and turn them into practical next steps — so you can create real opportunities in a fast-changing world.
"What am I called to do?"
The natural starting point before Business Backwards. PurposeForest helps you find the meaningful problem worth dedicating yourself to — so the business you build later is rooted in something real.
Learn how to build it wisely.
"How do I build it wisely?"
You are here. The teaching layer: principles, journey stages, and the sequence that prevents most founder mistakes.
Bring websites, apps, and systems into reality.
"How do I make it real?"
The implementation partner. Once Business Backwards has clarified what to build and when, SiteOri builds it — landing pages, founder presence, MVPs, and ongoing care.
Your digital home — bio, projects, articles, contact in one place.
"How do people find and trust me?"
Directly supports the Founder Presence stage of the journey. A living page that builds trust before a customer ever talks to you.
Other projects in the ecosystem — each its own world, with its own pace and people.
Turn priorities into daily action.
"How do I keep moving?"
Helps with the discipline side of building — keeping the next small right step visible when momentum fades.
Explore and share spiritual wisdom.
"What do I believe?"
Analyze real estate opportunities.
"Is this deal sound?"
Reflective dating clarity.
"What do I actually want?"
Medical supply organization.
"What do we have on hand?"
SiteOri builds websites, landing pages, MVPs, workflows, and personal expression pages — the infrastructure for the businesses Business Backwards teaches.
