The journey
Stage 6
Build in Public
Visibility attracts the people who will help you build, buy, and improve.
What this stage is
Visibility attracts the people who will help you build, buy, and improve. Sharing what you're learning gathers an audience and sharpens the work.
Why it matters
Secrecy starves ideas. Building in public turns your audience into collaborators.
Common mistakes
- ·Hiding until 'ready'.
- ·Sharing polish instead of progress.
Reflection questions
- ◆What am I afraid to share?
- ◆What would I publish this week if I knew it would help someone?
Exercises
- ◆Publish one weekly update — what you tried, what you learned, what's next.
- ◆Invite one specific question from your audience.
Ready-to-move checklist
- I am sharing what I am learning.
- I have a channel where people can follow along.
Related principles
Recommended Resources
Keep going — gently and intentionally.
Helpful Tools
Your digital home — a founder hub for trust, presence, and discoverability.
Recommended Next Step
Stage 7 — Founder Presence