The Law of Sequence

What this means

Doing the right things in the wrong order destroys businesses that would otherwise have worked.

The teaching

Marketing before product. Hiring before revenue. Funding before clarity. Sequence matters as much as substance. Do the next right thing, not the impressive thing.

Why it matters

Marketing before product. Hiring before revenue. Funding before clarity. Sequence matters as much as substance.

Practical application

Name your current stage honestly. Choose only actions that fit that stage.

Common mistakes

• ·Skipping validation to feel like a 'real' founder.
• ·Hiring help before you understand your own workflow.
• ·Raising money before you know what you'd spend it on.
• ·Building a brand identity before the brand has earned its trust.

Reflection questions

• ◆What stage am I actually in — not where I wish I were?
• ◆What am I doing that belongs to a later stage?
• ◆What would I focus on if I had to ship in 30 days?

Practical exercises

• Walk through The Journey and honestly tag your stage.
• Cross out three tasks that belong to a future stage.